Zopto is a software tool that helps businesses generate leads and engage with potential customers on social media platforms like LinkedIn.
It uses automation to find and connect with potential leads and includes features such as lead search, lead scraping, lead generation, and lead management.
It also allows you to personalize your messages, track your progress, and measure the success of your campaigns.
It is a useful tool for sales and marketing teams looking to improve their lead generation efforts on LinkedIn.
Zopto’s cold email process is a feature that allows you to automate and personalize your email outreach campaigns. With this feature, you can create and send personalized email templates to a list of leads or prospects, and track the progress of your campaigns.
Here’s a general idea of how the process works:
- You upload a list of leads or prospects and their contact information into Zopto.
- You create personalized email templates using Zopto’s built-in editor or by importing your own.
- You set up your campaign settings, such as sending frequency, followup sequences, and email tracking.
- Zopto automatically sends personalized emails to the leads or prospects on your list and tracks the progress of your campaign.
- You can monitor the performance of your campaign and view analytics such as open rates, click-through rates, and reply rates.
- You can also use the lead management feature to segment and organize your leads based on their engagement with your emails, and use that data to inform future campaigns.
It’s important to note that Zopto’s cold email process is an automated one, but it is important to comply with the laws and regulations regarding email marketing, such as CAN-SPAM Act and GDPR.