ZoomInfo is a technology company that provides a platform for sales and marketing professionals to search for and connect with leads and customers.

 The platform aggregates data on over 200 million business people and companies and uses machine learning to surface relevant and actionable insights. 

ZoomInfo’s services include lead generation, account-based marketing, and data management. It is a publicly traded company headquartered in Vancouver, Washington.

The ZoomInfo lead generation process typically involves the following steps:

  1. Creating a search query: Users can search for leads based on various criteria such as job title, industry, location, and more.
  2. Viewing and filtering results: Once a search is run, the user can view and filter the results to find the most relevant leads.
  3. Contacting leads: Users can then contact the leads through the ZoomInfo platform, which includes features such as email templates and integration with email marketing tools.
  4. Tracking engagement: Users can track their engagement with leads, such as opened emails, clicks on links, and more.
  5. Qualifying leads: Based on the engagement, users can qualify the leads and mark them as “hot” or “cold”
  6. Nurturing leads: Users can nurture leads through automated email campaigns, and also track their engagement with the email campaigns.
  7. Closing deals: Users can then close deals with the leads, and track the deal progress through the platform.