LinkedIn is a social networking website that connects professionals.
It was founded in December 2002 and launched on May 5, 2003. It can be used to search for people (i.e., potential employees, outreach opportunities, friends, or colleagues); look for jobs; send connection requests; groups, or discussion forums; The site operates from offices in Sunnyvale, California, and has more than 250 million registered users as of 2013.
The first action of this process is to write down a list of all of the people in your industry who you’d like to connect with.
Don’t just complete it.
Take time to research each person and make sure that they are the right fit for your business.
You can do this by checking out their profiles or reaching out and discussing what they do in their daily lives. This will enable you to find a common ground and perhaps a mutual interest which could enable an easier way to start up a conversation with them.
You’ve found a new prospect on LinkedIn—what do you do now?
LinkedIn Outreach: Your Step-by-Step Walkthrough (6 Steps)
Step 1. Identify your target audience.
Step 2. Use LinkedIn Sales Navigator to conduct a search for your target audience.
Step 3. Connect and/or find email addresses.
Step 4. Send a LinkedIn message (or a sequence of messages).
Step 5. Monitor responses to your LinkedIn messages.
Step 6. Conduct email outreach.