Lead generation ads are a type of online advertising that is designed to capture the contact information of potential customers, such as their name, email address, or phone number. These ads are typically used by businesses to build a list of leads that can be contacted in the future for sales, marketing, or other purposes. Lead-generation ads are often run on social media platforms, search engines, or other websites that have a large audience. The goal of lead generation ads is to attract individuals who are likely to be interested in the products or services being offered and to encourage them to provide their contact information in exchange for something of value, such as a free guide, whitepaper, or other content.
There are several different types of lead generation ads that businesses can use to attract potential customers and collect their contact information. Some of the most common types include:
Landing Page Ads: These are ads that direct users to a specific page on a website where they can provide their contact information in exchange for something of value. The landing page typically contains a form that users can fill out to sign up for a newsletter, download a guide, or request more information.
Pop-up Forms: These are forms that appear on a website or in an app, often in response to a user’s behavior such as scrolling or clicking.
Quizzes and Surveys: A popular way to capture leads is through interactive quizzes and survey forms, These can be used to educate leads about a certain topic, and ask for contact information in return.
Chatbot Interaction: Some businesses will use conversational chatbots or messenger bots to interact with leads, those bots can collect lead information and have a conversation with leads over the messaging platform.
Webinars: These are live or pre-recorded presentations that are typically used to educate leads about a certain topic. Those leads who register for the webinars usually provide their contact information
These are just a few examples, and businesses may also use other types of lead generation ads, such as gated content, social media lead ads, and more. The right type of lead generation ad will depend on the business’s goals, target audience, and budget.