Chatbots are computer programs that simulate human conversation through voice commands or text chats. They can be integrated into a variety of platforms such as websites, messaging apps, and mobile apps. Chatbots are designed to help businesses automate customer service and support, and they can also be used for marketing, sales, and other business functions.
There are two main types of chatbots: rule-based and self-learning. Rule-based chatbots use a set of predefined rules to determine how to respond to a user’s input. These chatbots are relatively simple to build and are often used for simple tasks such as providing weather forecasts or answering frequently asked questions. Self-learning chatbots, also known as AI chatbots, use natural language processing (NLP) and machine learning algorithms to understand and respond to user input. These chatbots can learn over time and improve their ability to understand and respond to users, making them more useful for more complex tasks.
Chatbots are widely used in customer service for b2c and b2b communication, for e-commerce, and financial services. They can also be used for content delivery, appointment scheduling, and many other use cases.
Here are five popular chatbots for lead generation and conversation AI:
Drift: A conversational marketing and sales platform that helps businesses to generate leads and close deals using chatbots.
MobileMonkey: Platform for building and deploying chatbots for lead generation and customer service across a variety of messaging platforms.
Intercom: An all-in-one platform for customer communication that includes a chatbot builder for lead generation and customer service.
Hubspot: A marketing, sales, and service platform that includes a chatbot builder for lead generation, nurturing, and customer service.
ManyChat: Platform for building and deploying chatbots for lead generation and customer service, mainly on Facebook Messenger.
It’s worth noting that these are just a few examples of the many chatbot platforms available and that the best option for your business will depend on your specific needs and budget.
It’s also important to point out that lead-generation chatbots are useful in case the chatbot is integrated with a CRM. This will allow the business to automatically pull lead information and add them to their database and start the nurture campaign.
WhatsApp CRM with a chatbot is a customer relationship management system that integrates with the WhatsApp messaging platform and uses a chatbot to automate and streamline customer interactions. This type of CRM allows businesses to communicate with customers via WhatsApp, using a chatbot to provide customer service, answer frequently asked questions, and even generate leads.
A WhatsApp CRM with a chatbot can be used for a variety of purposes, including:
- Customer service: The chatbot can assist customers with their inquiries and help them find the information they need.
- Lead generation: The chatbot can ask potential customers questions and collect their contact information for follow-up by a sales representative.
- Marketing: The chatbot can provide customers with personalized recommendations and promotions based on their interests and purchase history.
To set up a WhatsApp CRM with a chatbot, businesses can use a chatbot-building platform that has the capability to integrate with WhatsApp and use the WhatsApp Business API. Some examples of chatbot-building platforms that integrate with WhatsApp are MobileMonkey, Chatbotify, and ManyChat. With a chatbot-building platform, businesses can create a chatbot and integrate it with their CRM and other business systems. It’s important to mention that WhatsApp has policies on chatbot usage, businesses should be aware of them to avoid being banned.