On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, images, meta tags, and URLs of a website to improve its visibility and relevance to both users and search engines.
Some key on-page SEO elements include:
- Title tags and meta descriptions
- Headings (H1, H2, H3)
- Content optimization (including keyword usage)
- Optimizing images (file names, alt tags)
- URL structure
- Internal linking
- Use of schema markup
- Page load speed
By optimizing these elements, you can help search engines understand the content on your pages and how they are relevant to users.
This will help your pages rank higher in search results and increase the likelihood that users will click through to your site.