Google Tag Manager (GTM) has a variety of functions that allow users to add and manage marketing and analytics tags on their website or mobile app. Some of the main functions include:
Tag Management: GTM allows users to add, edit, and manage various types of tags, such as Google Analytics, AdWords, and third-party tags, without having to change the source code of the website or app.
Version Control: GTM provides version control, which allows users to preview and test changes to tags before they are published live.
Triggering: GTM allows users to set up triggers that determine when and where specific tags should fire on the website or app.
Variables: GTM allows users to create variables, which can be used to dynamically populate information in tags, such as the page URL or the user’s location.
Workspace: GTM allows users to collaborate with team members by creating different workspaces for different teams.
A demo of GTM can be found on the Google Tag Manager website, where you can see the user interface and some of the key features in action.
Additionally, GTM can be integrated with other google tools like Google Analytics, Google AdWords, Google Ads, Google Optimize, Google Surveys, and many more. It also can be integrated with other third-party tools such as Facebook Ads, LinkedIn Ads, Twitter Ads, and so on.
Google Tag Manager (GTM) is a free tool offered by Google that allows users to add and manage marketing and analytics tags on their website or mobile app without requiring changes to the source code. Tags are small code snippets that are used for tracking and measurement, such as for website analytics, conversion tracking, and remarketing. GTM allows users to add, edit, and manage these tags through a user-friendly interface, making it easier for marketers and analysts to implement and maintain tracking on their websites.