Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps.
With a Google My Business account, businesses can update their information, such as hours of operation, phone number, and address, as well as post updates, photos, and offers for customers.
This helps customers find and engage with the business more easily and improve their visibility in local search results.
Advantages of Google My Business
There are several advantages of using Google My Business for a business:
Increased visibility in search results: Having a verified Google My Business listing can improve a business’s visibility in local search results, making it more likely that customers will find the business when searching for related products or services.
Customer engagement: Businesses can use their Google My Business listing to post updates, offers, and photos, which can help keep customers engaged and informed about the business.
Insights and analytics: Google My Business provides businesses with insights and analytics on how customers are interacting with their listing, such as how many people have viewed the listing and how they found it.
Reviews and ratings: Customers can leave reviews and ratings on a business’s Google My Business listing, which can help build trust and credibility with potential customers.
Easy to use: Google My Business is easy to set up and manage, which makes it accessible to businesses of all sizes.
Free of cost: Google My Business is completely free to use, which makes it accessible to all businesses regardless of their budget.