ActiveCampaign is a customer relationship management (CRM) and marketing automation software. It offers a range of features for businesses such as email marketing, automation, sales CRM, and messaging. It also includes a comprehensive platform for e-commerce businesses, including abandoned cart automation, inventory tracking, and order fulfillment.

The software is designed to help businesses grow and manage their customer relationships and automate their marketing efforts.

Email marketing sequence of active campaign

ActiveCampaign allows users to create email marketing sequences, also known as automation sequences or drip campaigns. These sequences are a series of automated emails that are triggered by a specific event, such as a subscriber signing up for a newsletter or a customer making a purchase.

Here is an example of how a basic email marketing sequence might work in ActiveCampaign:

  1. A subscriber signs up for a newsletter on a website and is added to a contact list in ActiveCampaign.

  2. An automation sequence is triggered that sends the subscriber a welcome email.

  3. After a few days, a follow-up email is sent that includes more information about the company and its products or services.

  4. A few days later, another email is sent that includes a special offer or discount.

  5. The sequence continues, with additional emails being sent at specified intervals with content such as educational or promotional material.

  6. The sequence ends with a final email that reminds the subscriber of the offer and encourages them to make a purchase.

These sequences can be customized and tailored to the needs of the business and audience. ActiveCampaign also allows for split testing, tagging, and other advanced features to improve the performance of the sequences.