Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It can be used to build relationships with customers, promote a product or service, or drive website traffic. Email marketing is a cost-effective way to reach customers and can be easily tracked and measured for success. Some examples of email marketing include newsletters, promotional emails, and triggered emails (such as abandoned cart emails or welcome emails).
There are many email marketing tools available for B2B businesses, but here are five popular options:
Mailchimp: This is a popular and user-friendly email marketing tool that offers a wide range of features, including email design templates, automation, and segmentation.
Constant Contact: This tool offers a variety of email templates, as well as tools for social media integration, event marketing, and survey creation.
Campaign Monitor: A platform for creating and sending email campaigns, it’s built for enterprise-scale B2B businesses.
Pardot: is a B2B marketing automation software from Salesforce.com that helps businesses to acquire, nurture and retain customers.
AWeber: This is a popular email marketing tool that offers a wide range of features, including email design templates, automation, and segmentation.
It’s worth noting that these tools have their own pricing plans, features, and integrations. It’s important to evaluate them according to your own business requirements and budget before making a final decision