AgencyAnalytics is a web-based software platform that provides digital marketing agencies with a suite of tools to track, measure, and report on their clients’ online performance.
The platform includes features such as website analytics, social media analytics, PPC campaign tracking, and more.
The aim of AgencyAnalytics is to help agencies streamline their reporting process and provide their clients with actionable insights to help them improve their online performance.
AgencyAnalytics provides a variety of functions to help digital marketing agencies track, measure, and report on their clients’ online performance.
Some of the key functions of the platform include:
- Website analytics: AgencyAnalytics allows agencies to track website traffic, bounce rate, conversions, and other key metrics, and also provides heat maps and visitor recordings to help understand user behavior.
- Social media analytics: The platform integrates with popular social media platforms such as Facebook, Twitter, and Instagram, and allows agencies to track metrics such as likes, shares, and followers, and also provides sentiment analysis to help understand how people are talking about the brand.
- PPC campaign tracking: AgencyAnalytics can track and report on the performance of PPC campaigns across platforms such as Google Ads, Bing Ads, and Facebook Ads, and also provides conversion tracking and ROI analysis.
- Custom reporting: The platform allows agencies to create custom reports that can be automated and sent to clients on a regular basis. The report can include multiple data sources, such as website, social media, and PPC campaign data, and also can be customized with logos and branding.
- White Label Reporting: Agencies can use AgencyAnalytics to provide their clients with their own branded analytics portal, where they can access the same data and reports as the agency, but with their own logo and branding.
- Collaboration: Agencies can invite team members and clients to collaborate on the platform and share access to data, reports, and insights.
- Alerts: Agencies can set up alerts to notify them when certain metrics or events occur, such as a drop in website traffic or a spike in social media mentions.
- Integrations: AgencyAnalytics integrates with other popular tools such as Google Analytics, SEMrush, and Moz to provide a more comprehensive view of the client’s online performance.