WhatsApp CRM

WhatsApp CRM (Customer Relationship Management) refers to the use of the WhatsApp messaging platform for businesses to communicate with and manage their customers.

This can include things like automating responses, tracking customer interactions, and using the platform to provide customer service.

It can also be integrated with other CRM software to make it more efficient, such as Salesforce, Hubspot, and Zoho CRM.

Types of WhatsApp CRM

There are a few different types of WhatsApp CRM that businesses can use, including:

  1. WhatsApp Business API: This is a paid service that allows businesses to send and receive messages with customers at scale, and it also allows to use WhatsApp as a customer service channel.

  2. WhatsApp Chatbots: This is a computer program that can automatically respond to customer inquiries on WhatsApp.

  3. WhatsApp Web: This allows businesses to use WhatsApp on their computer to communicate with customers.

  4. WhatsApp Marketing Automation: This allows businesses to automate their messaging campaigns on WhatsApp, such as sending out promotional messages or reminders to customers.

  5. WhatsApp Integration with CRM software: This allows businesses to integrate their WhatsApp account with their existing CRM software, such as Salesforce, Hubspot, and Zoho CRM, to manage customer interactions and data more effectively.

WhatsApp CRM Vs HubSpot CRM

WhatsApp CRM and HubSpot CRM are both customer relationship management tools, but they have different focuses and capabilities.

WhatsApp CRM is primarily focused on using the WhatsApp messaging platform as a customer service and communication channel for businesses. It allows businesses to send and receive messages with customers at scale, and it can also be integrated with other CRM software to make it more efficient.

On the other hand, HubSpot CRM is a more comprehensive CRM platform that includes a range of tools for managing customer interactions and data. It includes features like lead management, contact management, marketing automation, and sales automation. It also offers a free CRM tool that can be integrated with other tools like email, calendar, and forms.

In summary, WhatsApp CRM is a great solution for businesses that want to use WhatsApp as a primary customer service and communication channel, while HubSpot CRM is a more comprehensive CRM platform that offers a wide range of features for managing customer interactions and data.

WhatsApp software tools 

Here is a list of some popular WhatsApp software tools for businesses:

  1. WhatsApp Business API: This is a paid service that allows businesses to send and receive messages with customers at scale, and it also allows to use WhatsApp as a customer service channel.

  2. WhatsApp Chatbot Platforms: These platforms, such as ManyChat, MobileMonkey, Chatbot.io, and more, allow businesses to create and manage automated chatbots on WhatsApp.

  3. WhatsApp Web: This allows businesses to use WhatsApp on their computer to communicate with customers.

  4. WhatsApp Marketing Automation Platforms: These platforms, such as WhatsApp Blaster, WhatsAppAuto, and WA Business, allow businesses to automate their messaging campaigns on WhatsApp.

  5. WhatsApp Integration with CRM software: This allows businesses to integrate their WhatsApp account with their existing CRM software, such as Salesforce, Hubspot and Zoho CRM, to manage customer interactions and data more effectively.

  6. WhatsApp Business App: This is an official WhatsApp app for small businesses to manage their customer interactions on WhatsApp.

  7. WhatsApp Webhooks: This is a way for businesses to receive incoming WhatsApp messages through an external server.

  8. WhatsApp Analytics Platforms: These platforms, such as WhatsHash, WhatsApp Analytics, and WhatsApp Metrics, allow businesses to track and analyze their WhatsApp interactions and customer data.

These are some of the popular WhatsApp software tools available, depending on the specific needs of the business, it may choose one or a combination of these tools.