WhatsApp CRM (Customer Relationship Management) refers to the use of the WhatsApp messaging platform for businesses to communicate with and manage their customers.
This can include things like automating responses, tracking customer interactions, and using the platform to provide customer service.
It can also be integrated with other CRM software to make it more efficient, such as Salesforce, Hubspot, and Zoho CRM.
Types of WhatsApp CRM
There are a few different types of WhatsApp CRM that businesses can use, including:
WhatsApp Business API: This is a paid service that allows businesses to send and receive messages with customers at scale, and it also allows to use WhatsApp as a customer service channel.
WhatsApp Chatbots: This is a computer program that can automatically respond to customer inquiries on WhatsApp.
WhatsApp Web: This allows businesses to use WhatsApp on their computer to communicate with customers.
WhatsApp Marketing Automation: This allows businesses to automate their messaging campaigns on WhatsApp, such as sending out promotional messages or reminders to customers.
WhatsApp Integration with CRM software: This allows businesses to integrate their WhatsApp account with their existing CRM software, such as Salesforce, Hubspot, and Zoho CRM, to manage customer interactions and data more effectively.
WhatsApp CRM Vs HubSpot CRM